Building digital products & brand


an Art Director and UX Design in Toronto.
I specialize in UI/UX Design, Responsive Web Design, and Visual Development.


Projects completed


Brands created


years experience


happy clients
Hand holding a smartphone with an App Designed by Alfred Lee
What is user-experience anyway?

What UX means ...

I started as a Web designer back in the mid 2000s where everything was less defined. Over the years the internet and the way we interact with technology has dramatically changed. I saw the progress of the HTML Desktop Web to the Mobile Responsive touchscreen revolution. To me, UX has defined what makes a product enjoyable to use and emotionally effects the consumer in positive ways so that the product is essentially useful.

Get in touch with me

What I do

I create designs on digital mediums

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Product Design

Websites, application or other design related tasks. I love tackling digital problems.

& Direction

Defining the problem, identifying the scope and finally, organising.

Motion Graphics
& Animation

Every interaction you apply to your brand makes you stronger and more priority.

My latest work